Digital Marketing is becoming buzzword these days, most of the business owners or marketers are adopting digital marketing services. With companies creating online and digital presence, you might also want to promote your business online.

In this blog, you’re going to find all the fundamentals or basics of digital marketing for creating or taking up the services for your business.

1. Introduction

Digital marketing is the component of marketing which uses internet, digital technologies and Ad platforms to promote products or services. It includes all the modern marketing strategies (SEO, SMM, Content marketing etc.) along with digital tools (mobile phones, desk tops, and internet), in creating awareness of the business in people.

Need for Digital Marketing

If you are looking to adopt digital marketing, here are few significance points to explain the need for promoting your business online.

• Wider Promotion:

  Digital marketing allows you to catch the attention of audience, by using videos, graphics or effective content on social media platforms. These platforms allow users to share along to their friends; resulting in promotion of your brand this is called Viral Marketing.

• Competitors adopting new technology:

  Research suggested that more and more businesses have already started using digital marketing to establish their brand presence. If you don’t adopt or become familiar with digital tools and strategies, then you’re going to lose your presence in the market.

• Easily analyze your Performance:

  Unlike traditional marketing, you can easily analyze or track your marketing campaigns with the help of online analytics tools (Google Analytics). This gives you chance to observe new strategies and change accordingly.

• Knowing Target Audience:

  Digital marketing allows you to easily target the interested audience, thanks to SEO and SMM which lets you know the details of all interested customers and can easily target them.

• Affordable Price:

  It’s easy to use or practice digital marketing, if you only have a little knowledge of its basics and strategies. However, taking up digital marketing services from agencies also cost at affordable price, and a small scale business can easily gain the returns and profits.

Fundamentals of Digital Marketing Platforms

Before practicing or investing in digital marketing, it is important to know some basics or fundamentals of various platforms of digital marketing. Some of them are:

• Web Development
• Search Engine Optimization
• Social Media Marketing
• Content Marketing
• Ad Platforms

Web Development:

Web development refers to the work associated with developing, creating and maintaining a website for hosting via internet. It refers to developing a simple webpage to complex including wide range of features, content, navigation structure, page layout, graphic design and videos describing your products or services.

An effective and optimized web page attracts most of the audience and makes in increase online sales of your business.

Search Engine Optimization:

Search Engine Optimization (SEO) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results. Businesses often hire SEO specialists to implement such strategies with the goal of maximizing organic traffic.

There are different types of methods and strategies to draw the users or customers to a website, in that key words are widely used which help individual to visit the related website. Another widely used method is having backlinks; through these backlink users can find a way from other websites to your website.

Social Media Marketing:

Social media Marketing (SMM) is the use of social media websites to manage and grow business and their online presence. As a digital marketing strategy, social media marketing can be used to increase awareness of new products or services, connect with targeted customers, and generate leads.

Various social media platforms can be used for SMM are Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest etc. SMM often directs the public from these social media platforms to the company's website, where more information can be provided and automatically increasing the company’s Webpage traffic.

Content Marketing:

Content marketing focus on creating content for describing about your products or services and publishing it through social media, emails or as blogs to target audience and promote business online.

An effective content is valuable in engaging the audience, whether it may be website content or social media content. It helps marketers to be active and spread awareness about the products or services to people. Moreover, if your website is not optimized with effective and right content, then your whole web presence is not useful.

Ad Platforms:

Ad platforms are the websites where you can advertise your business website and generate sales with the traffic.

Some of the best Ad Platforms are Facebook, Google, Bing, Instagram and YouTube. These platforms are used to generate leads through ads and later these leads are converted into customers.

Well, that’s all about the fundamentals or basics of digital marketing, which are needed to give you a picture in understanding and follow new marketing strategies.

Digital Highs helps is Web Development and Facebook ad agency and can provide you with results which your business needs.

For more information or if you wish to take up the services regarding digital marketing please visit us: www.dighigs.com or contact us: +91-9953309504.